Know which MSPs
are in play.
Channel intelligence for vendors who sell to and through MSPs. See which partners run your competitor, which ones are moving, and why now — with the evidence attached to every name.
Illustrative composite. Real signals carry the source record, the date, and a link to verify it yourself.
One event. Three different meanings.
An MSP dropping a product is a conquest lead to one vendor and a churn warning to another. We classify every signal per subscriber, so it arrives at the right desk already framed.
They run your competitor
MSPs whose stack we can name — and who just showed movement. The one your seller actually wants: a named account, the incumbent product, and what changed this week.
They're one of yours, and they're shopping
The same event, read the other way. Your own partner showing switch signals goes to your CS team, not your AE. When we can't tell which it is, we call it retention — pitching your own partner as new business is the fastest way to lose a room.
No incumbent at all
MSPs adding a service line with nothing in the category yet — first SOC, first backup practice, first compliance offering. Nobody to displace.
What we can actually prove
Plenty of tools sell a score you can't interrogate. Every claim we make points at the record it came from — most of which you can check yourself in a terminal.
Stack, from public DNS
We can name the mail security, the DMARC platform and often the PSA for 85% of MSP domains — from records anyone can verify with dig. No survey, no guesswork.
Movement, from change
We re-read those records on a schedule. A vendor appearing or disappearing is a dated, quotable event — that's displacement you can act on, not a black-box score.
Capacity, from hiring
An MSP posting for a SOC analyst or an M365 engineer is building a practice. The employer is named on the posting, so it resolves to a real company.
Timing, from the calendar
Renewal anniversaries, the CMMC Phase-2 deadline, insurance mandates. Deadlines are knowable in advance; we line accounts up against them.
We're onboarding a small first group
Founding vendors help shape the signal set for their category and keep beta pricing when we open up. Tell us what you sell and who you compete with, and we'll show you what we already see.
We'll tell you honestly whether we can deliver for your category before you pay us anything.