Evidence, not prediction
Know which MSPs just changed something worth a call.
Built for one job: selling to and through North American MSPs, MSSPs and VARs. Every account arrives with the evidence and the date: the stack we read from DNS, what the MSP resells from its own site, and what just changed.
- Runs today
- Proofpoint for its own mail, from MX and SPF
- What changed
- DMARC reporting moved to a new vendor on Oct 17
- Resells
- Microsoft 365, Datto, from its partner page
What we can show you today
Measured October 22, 2026 against our verified US and Canadian MSP set. We publish floors, not best months.
Volume floors are published only for categories where we can keep the promise in an unlucky month: email security and DMARC, and M&A. Other categories are sold as a named list with no volume promise, or not at all. See the full table.
Who's moving, not who's reading
Our headline signals are observed events: a stack change in DNS, an acquisition, a hire that names a tool, a new vendor on a partner page. Topic intent, where we have it, is one dated input, never the headline.
No black-box scores
Every account comes with the record behind it and the date we saw it. Most of it you can re-check yourself in under a minute.
We don't predict who will sign
We tell you who just changed something worth a call, and what it was. Whether that is a buyer is your call, and your rep can explain it in one sentence.
A rep's Monday morning
From the brief, to the account, to the CRM record, without leaving the evidence behind.
Appears to be evaluating email security. Mimecast was removed from its MX records on October 19, and no replacement gateway shows in DNS yet.
Illustration. Every company name and domain above is fictional; the layout mirrors the product.
Give your partners leads, not logins.
Recruiting the partner is half the job. Sponsor MSProspector for the MSPs you sign, and each one receives in-market small-business leads in your category, in its own metro. We onboard the partners for you, and the program is packaged so it can be funded from MDF.
Three ways to fund it
- You sponsor a set number of partners.
- The partner buys it and claims MDF with our proof-of-performance pack.
- You pay us from the partner's MDF balance, so the partner fronts nothing.
The product
Lead feed
Conquest, Retention and Greenfield accounts, routed to each rep's categories and states.
Rolling outMSP Explorer
Type, stack from DNS with the read date, what each MSP resells, size and an endpoint estimate.
Rolling outMarket intelligence
Who is gaining and losing MSPs, displacement between vendors, and category heat by state.
Coming soonShield
Keep your own partners out of your recruiting feed. Designed so we never see your list.
Brief and webhook liveDelivery
A daily brief, your CRM, your partner system, or a signed webhook.
White-gloveExecution
AI-drafted outreach you approve, plus human BDRs who call MSP owners. Run for you.
Already using Apollo, Clay or Bombora? Here is how we fit alongside them.
Tell us what you sell. We'll show you who's in play.
Founding vendors get 40% off for six months. Tell us your categories and competitors, and we'll run them against the verified MSP set and tell you honestly what we can deliver, before you pay anything.