Sell to the MSPs
already in play.
Channel intelligence for vendors selling to and through MSPs. We find the MSPs shopping your category right now — before they choose — name the competitor they run, and hand you the evidence.
US + Canada · 35,000 MSPs mapped · caught while shopping, not after they buy.
- researching
- PSA alternatives · intent surging 14d
- runs today
- ConnectWise PSA — your competitor, still in place
- timing
- renewal window ~Q1 · reachable now
- also runs
- Datto BCDR · KnowBe4 · Microsoft 365
Illustrative composite. Real signals carry the named account, the live intent date, and the public record behind the incumbent.
What we can already show you
Before you pay us anything, we run your category against the MSP set and tell you what we see today. A sample of the current readout:
of the MSPs we track are actively researching a purchase in some category right now — from licensed, company-level intent resolved to a named domain. These are MSPs shopping BEFORE they choose, not after they switched.
run Proofpoint or Mimecast today, so an email-security vendor knows exactly who to reach when the intent fires — a named incumbent to displace, not a cold list.
carry a named technology stack we track over time — so you know who runs your competitor, who has an open lane, and where a switch is even possible.
Figures measured against the North-American MSP set this month. Your category's numbers depend on what you sell and who you displace — we'll run them for you.
The same signal, framed for the right desk
An MSP dropping a product is a conquest lead to one vendor and a churn warning to another. We classify every signal per subscriber, so it lands already framed for the person who has to act on it.
Shopping, and on your competitor
An MSP researching your category right now while still running a rival's product. The lead your seller actually wants: a named account in-market, a known incumbent to unseat, and the timing to reach them first — before they've picked.
One of yours is looking
The same intent, read from your side. Your own partner researching a switch routes to your CS team, not your AE — a save while there's still time. When we can't tell which it is, we call it retention: pitching your own partner as new business is the fastest way to lose the room.
Shopping, no incumbent yet
An MSP researching a category they don't serve yet — a first SOC, a first backup practice, a first compliance offering. In-market, nobody to displace, everything to win.
Where every lead comes from
Plenty of tools sell a score you can't interrogate. Every claim we make points at the record it came from — most of which you can check yourself.
Intent, from research
The lead signal: an MSP researching your category right now — from licensed, company-level intent resolved to a named domain. This is what catches them shopping, before they've chosen. Everything else tells you who and when.
Who, from public DNS
We read the incumbent — the mail security, the PSA — straight from an MSP's DNS, records anyone can confirm with dig. So when the intent fires, you already know if it's a switch target or a greenfield lane.
Capacity, from hiring
An MSP posting for a SOC analyst or an M365 engineer is standing up a practice before they've bought the tools for it. The employer is named on the posting, so it resolves to a real company — early, not after.
When, from the calendar
Renewal anniversaries, price-shock events, cyber-insurance mandates. A three-year lock-in has an end date; we line accounts up against the moment they can actually move — so you arrive as they start looking.
Tell us what you sell.
We'll show you who's in play.
Founding vendors help shape the signal set for their category and lock in beta pricing when we open up. Send your product and your main competitors — we'll run the numbers and show you what we already see, before you commit to anything.
We'll tell you honestly whether we can deliver for your category before you pay us anything.