MSP buying intent. Channel sales intelligence.
Know which MSPs to pursue. And why now.
Turn MSP buying signals into a focused sales plan. Prospectopia combines intent, account fit and competitive context to help your team prioritize opportunities, understand the timing and start a relevant conversation. Built for vendors selling to and through North American MSPs, MSSPs and VARs.
Review your category and territory before you pay.
Privileged MSP customer data stays private. Our data commitments.
- Opportunity
- Email security · competitor account
- Why now
- Hiring to expand its email-security practice
- Sales approach
- Explore partner requirements for the expanded practice
Buying signals guide the conversation. Confirm need and timing with the MSP.
Find the opportunities that fit
Focus on MSPs showing buying signals in the categories you sell. Account fit, intent and recent activity help your reps decide where to spend their time.
Understand why now
A potential purchase, a changing vendor relationship or a new capability can open a sales conversation. See the context behind each opportunity and what makes it relevant to your offer.
Give your rep a way in
Bring competitive context and a recommended approach to the conversation. Pursue new partners, identify displacement opportunities and give existing relationships the right attention.
A rep's Monday morning
Know where to focus, understand the opportunity and bring a relevant approach to your next call.
Email routing changed. Mimecast was removed from its MX records on October 19, and no replacement gateway shows in DNS yet. Buying intent is unconfirmed.
Illustration. Every company name and domain above is fictional; the layout mirrors the product.
Give your partners leads, not logins.
Recruiting the partner is half the job. Sponsor MSProspector for the MSPs you sign, and each one receives in-market small-business leads in your category, in its own metro. We onboard the partners for you, and the program is packaged so it can be funded from MDF.
Three ways to fund it
- You sponsor a set number of partners.
- The partner buys it and claims MDF with our proof-of-performance pack.
- You pay us from the partner's MDF balance, so the partner fronts nothing.
The product
Lead feed
Conquest, Retention and Greenfield accounts, routed to each rep's categories and states.
Rolling outMSP Explorer
Type, stack from DNS with the read date, what each MSP resells, size and an endpoint estimate.
Rolling outMarket intelligence
Who is gaining and losing MSPs, displacement between vendors, and category heat by state.
Coming soonShield
Keep your own partners out of your recruiting feed. Designed so we never see your list.
Rolling out with founding vendorsDelivery
A daily brief, your CRM, your partner system, or a signed webhook.
White-gloveExecution
AI-drafted outreach you approve, plus human BDRs who call MSP owners. Run for you.
Already using Apollo, Clay or Bombora? Here is how we fit alongside them.
What we can show you today
Historical census measured October 22, 2026. Account identity and recurring delivery rates are being revalidated before a volume commitment.
Monthly volume guarantees are on hold during revalidation. We review the evidence and coverage for your category and territory before agreeing a pilot. See the full table.
An MSP? Your private data stays private.
Your customer relationship with Marketopia is not a source of vendor intelligence. We use public evidence and licensed business data, not privileged access to your systems, contacts or activity.
Read what we use, what we exclude, and how to opt outQuestions before you commit?
Explore buying signals, category coverage, pricing and what happens after you request access.
Read the buyer FAQ · Explore channel sales guidesTell us what you sell. We'll show you who's in play.
Founding vendors get 40% off for six months. Tell us your categories and competitors, and we'll run them against the verified MSP set and tell you honestly what we can deliver, before you pay anything.