Why not Apollo, Clay, Bombora?
They are good general-purpose tools, and many channel teams already pay for them. Prospectopia is built for one job: selling to and through North American MSPs, MSSPs and VARs. Here is what each is built for, with sources, and how they fit together.
| Tool | What it is built for | Using it with Prospectopia |
|---|---|---|
| Apollo | A contact database with email sequencing and CRM integrations, sold per seat with pooled credits.[1] Apollo itself separates technographics seen from the outside of a website from tools installed inside a company.[2] | Keep Apollo for sequencing your reps already run. Use Prospectopia to decide which MSPs go into it, and why now. |
| Clay | An enrichment and research workbench: you design the table, the waterfall and the AI columns, and pay in credits.[4] Telling an MSP from an IT consultant is a question its users ask in its community.[6] | Keep Clay for custom research. Prospectopia gives you the MSP classification, stack and resale evidence already built and refreshed. |
| Bombora | An intent data provider. Buyer-reported pricing is on Vendr.[7] | Topic intent is one input. Where licensed intent is available for an account, we show it with its date, beside the events we observe. |
The one job, question by question
What a channel manager needs answered about an MSP before a rep picks up the phone.
| The question | How Prospectopia answers it |
|---|---|
| Is this company actually an MSP, MSSP or VAR? | Classified from evidence on the record, with the evidence shown |
| What does it run? | Email, email security, DMARC and PSA read from its own DNS, each with the read date |
| What does it resell? | The vendors on its own partner page, where it publishes one |
| Why call this week? | A dated change: a stack move, an acquisition, a hire that names a tool |
| Is it already my partner? | Your partners show as Retention, never as recruits |
| Who works it? | Routed to the rep who owns the category and state, with outreach run for you if you want it |
What it costs, side by side
Price is not our argument. We sit in the same band as a single data tool, and the difference is that the MSP work is already done.
| Tool | Annual |
|---|---|
| Apollo [3] | $19,000 |
| Bombora [7] | $25,000 |
| Clay [5] | $60,000 |
| Prospectopia, 1 category, 2 seats | $23,940 |
| Prospectopia, 3 categories, 4 seats | $42,420 |
Sources
- Apollo pricing page (plan descriptions; credits are pooled and do not roll over)
- Apollo, “Which software provides the best technographic data” (web-signal detection vs internal-install intelligence)
- Vendr, Apollo.io buyer-reported pricing (median $19,000/yr, 101 purchases)
- Clay pricing page (Launch $185/mo and Growth $495/mo in the FAQ; CRM sync and web intent on Growth)
- Vendr, Clay buyer-reported pricing (median $60,000/yr, 97 purchases)
- Clay community thread: “How to determine if a company is an MSP or IT consultant using LinkedIn URL” (title)
- Vendr, Bombora buyer-reported pricing (median $25,000/yr, 35 purchases)
Read October 22, 2026. Product names are trademarks of their owners; no affiliation is implied.
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