Named accounts, framed for the desk that acts on them
The same change is a conquest lead to one vendor and a churn warning to another. We frame each account for your company, then route it to the rep who owns that category and state.
The MSP runs a competitor of yours, and something just changed. A named account with a known incumbent.
The same evidence, on one of your own partners. It goes to the person who protects the account, not to recruiting. When we can't tell which it is, we call it Retention.
No incumbent in your category shows in the evidence. Nobody to displace.
We haven't read the incumbent yet. We say so, rather than guessing Greenfield.
What we can deliver, by category
Measured October 22, 2026 over 30 complete days, through the gate that keeps only confirmed US and Canadian MSPs. A monthly floor is the 95% lower bound, so it holds in an unlucky month.
| Category | What we promise | Basis |
|---|---|---|
| Email security / DMARC | 45+ MSPs a month | A dated change of email-security or DMARC vendor in the MSP's own DNS |
| M&A / private equity | 25+ acquirers a month | Acquisitions in the news and domain forwards. The subject is the acquiring MSP |
| M365 / SaaS management | Named list: 7,688 MSPs | A watchlist with no monthly volume promise |
| PSA | Named list: 3,986 MSPs | A watchlist with no monthly volume promise |
| RMM | Named list: 1,790 MSPs | A watchlist with no monthly volume promise |
Your patch, not the whole country
Each rep gets a patch of categories and states. The morning brief carries only accounts in that patch, and a rep's patch can never widen past what your company subscribes to.
How we word it
- "Appears to be evaluating," never a claim that a company has already decided.
- Unknown shows as "—", never as zero.
- Commodity tools like a website platform are never treated as an incumbent to displace.
Tell us what you sell. We'll show you who's in play.
We run your category against the verified MSP set and tell you honestly what we can deliver, before you pay anything.